"None of us should ever underestimate our ability to change people’s lives. There is a direct cause and effect of what we do here and what happens there. But if you want to help you have to actually do something. You can’t just talk about it. My motto is “If you want to make things happen, you have to make things.” Create an object, a slogan, a film, a little book, a badge, a hashtag, a Red Nose Day … make something so wonderful that it captures people’s hearts and minds so they can’t help but be dragged in and help. And even better, make it funny too. That’s all I have ever done."
-- Richard Curtis
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