Pragmatic and Ultimately More Successful Goal

"Our brains are hardwired to move towards success and reward, and away from threat and change. When we set those large, sometimes barely achievable goals we set ourselves up to fail from that moment. It is far more pragmatic and ultimately more successful to set small goals and, as we achieve them, set new small goals. Before we know it, that elephant has been eaten and our preferred future awaits us."

-- Stephen Macdonald